The MATBUS IGoEco Challenge 2013 Is Launching. Take The Plunge And Dump The Car!

The iGoEco Challenge 2013, sponsored by MATBUS, officially begins next week (Monday, September 2nd)!  In the next few days, you’ll be seeing  huge billboards, TV ads, newspaper ads, direct mailings, advertising benches, bus wraps, radio ads and bus shelter posters encouraging your participation in the iGoEco Challenge 2013!  Our BRAND NEW website is now live at
It’s really easy – you just need to Take the Plunge and Dump the Car!  You can walk, rollerblade, bike or MATBUS it; just don’t use the car at least once a week. Take 30 seconds each week and let us know how you are “Going Eco,” by logging onto and you’ll be in the running for $250 prizes given away each week.
If you get pre-registered before the end of this week (11:59 p.m. on Sunday, September 1st), you’ll be put in the drawing to win one of three pairs of tickets to see Florida Georgia Line! 
If you complete all eight weeks of the iGoEco Challenge, you’ll be eligible to win a Microsoft Surface tablet, donated by Gate City Bank.  EVERYONE who “Goes Eco” makes the Metro a little greener and wins an awesome water bottle from Y94 & Froggy 99.9!