At its recent Annual Meeting held in San Francisco, California, the American Public Transportation Association (APTA) presented awards for creative excellence in marketing and communications in public transportation. MATBUS of Fargo-Moorhead was awarded First Place Awards in the Billboard and Promotional Materials Sub-Categories, and a Grand Award in the Print Media Category.
Nearly 750 entries competed this year in various marketing categories. First place honors were awarded in various subcategories in each of the groups, which are divided by transit system size. Grand Award winners were chosen from those first place winners in each group.
While MATBUS has received several first place awards in recent history (see list found below), this Grand Award is a first for MATBUS and a first for the state of North Dakota. An APTA AdWheel Grand Award is the highest honor conveyed upon transit marketers.
MATBUS is in an agency category where it is placed in competition with peers twice its size and with marketing budgets greater than ten times that of MATBUS.
MATBUS received this award for its marketing campaign with the Red River Zoo and its aptly-named mascot, Mattie. Mattie is a male Chinese Red Panda residing at the Red River Zoo in Fargo. Mattie is showcased to encourage and market youth ridership of MATBUS. Mattie is also utilized as an ambassador for the Red River Zoo’s outreach initiatives.
“I applaud the 2015 AdWheel Award winners for their exceptional work,” said APTA President & CEO Michael Melaniphy. “These public transit communicators are truly leaders in their field and we recognize their efforts to promote the many benefits of public transportation, and we are proud to put their creative work in the spotlight.”
APTA is the premier international association of 1,500 public and private sector organizations, engaged in the areas of public transportation in North America. More than 90% of the people using public transportation in the United States and Canada ride APTA member systems.
A History of MATBUS AdWheel Marketing Awards:
- 2011 National First Place Marketing Award – Shoe String Campaign
- 2011 National First Place Marketing Award – Viral Video
- 2012 National First Place Marketing Award – Annual Report
- 2013 National First Place Marketing Award – Digital Advertisement
- 2014 National First Place Marketing Award – Social Media
- 2015 National First Place Marketing Award – Billboards
- 2015 National First Place Marketing Award – Promotional Items
- 2015 National GRAND Marketing Award – Print Media